Dear :

[company] is one of the leading companies in retail business. We have outlets throughout [country/area]. We are interested in your [products] displayed at [exhibition] and would like to know whether you could offer us a sole agency to retail your products in [country/area].

We are confident that there is a growing market for your products in [country/area], due to the increasing demand for .

We operate on a % commission basis on net list prices, with an additional % del credere commission if required. We usually pay our principals by bill of exchange on a quarterly basis.

If you are interested in the above proposal, we will send our representative to discuss further details with you. We look forward to hearing from you soon.

Yours sincerely,

[name]

[title]