Dear :

Our company has just introduced a new [product] to the market. Enclosed are product descriptions and promotional literature to give you all the details.

We hope your customers will appreciate the opportunity to purchase this fine product and take full advantage of its new features and competitive price. With this in mind, we are enclosing an order form for you to complete and return to us. You will receive a special discount of % which will be maintained until [date].

Yours sincerely,

[name]

[title]