Dear :

If you are a member of [organization], you belong to an institution that is unique in the business world. While it's true that we also deal in [merchandise], our mission is to instead of making profit. We aim at providing the best at the lowest prices.

To become a member of , you only need to . If you are not completely satisfied with our [goods], you can return them and we will refund your money. Or, you may select other items and retain your membership. You will be pleased to find that [organization] gives you 10 to 15 percent off the normal retail price.

Today, more than people are members of , and the number grows every year. Don't let the chance pass you by. Just fill in and mail the enclosed enrollment card and order form, and you'll become one of us!

Sincerely yours,

[name]

[title]