LESSON TWO：HOW TO WRITE PROMOTION ANNOUNCEMENTS?--怎样写促销信？


CONTENTS

Ⅰ. USEFUL EXPRESSIONS 促销信常用语

Ⅱ. SAMPLE 范文

Ⅲ.TIPS 掌握写作要领

Ⅳ. EXERCISE, WORDS, PHRASES AND SENTENCE PATTERNS 精通常用词组和句型

Ⅴ. WRITING CLINIC 写作诊所

Ⅵ. GOODIES & GIFTS 实用小礼物

Ⅰ. USEFUL EXPRESSIONS
促销信常用语

1. How to create a headline to capture the reader's attention?
Name your favorite Granny cookie and win a $30 gift certificate!
Act now and get a $50 rebate!
Act now and win a free Alpha ISDN modem of your choice!

2. How to use questions to provoke the reader's interest?
Dread cleaning up the dirty windows of your house? We will do it for you at a price you can't afford to pass up!
How to become a Citizen of the World without leaving the comfort of your home? We'll make it possible for you!

3. How to emphasize user benefits?
The large memory of our handheld PC will allow you to run the latest, most sophisticated software.
No more need for a separate fax machine. Our high-speed modem provides hassle-free online access.
With our DX200 Digital Phone, you'll get the whole world at your fingertips!

4. How to offer details about your special offer?
To celebrate the opening of our new store, we'll take 10% off any item you purchase before May 31.
We'll offer you a limited number to be sold at 15% below list prices.
On these sales we shall allow you a special discount of 10%.
You will receive a special discount of 15%, an offer to be maintained until May 31
This offer is good through May 31
The program will run from May 15 to May 31.

5. How to encourage the reader to take immediate action?
To take advantage of this special offer, CALL NOW!
To order, call today 1-800-000-0000.
Go ahead and win a most stylish Eleganza Watch of your choice!
Hurry! The contest ends May 31.
Act now! This offer ends May 31.
This offer ends May 31 and will not be repeated.
For more information, call 000-0000.


II. SAMPLE
范文

Act Now and Get $400 or Win a FREE Trip to Las Vegas!

Imagine sending large files in seconds and without errors. Imagine communicating with clients, vendors, and distributors abroad at near LAN speeds. Imagine going to your favorite web sites and accessing their information in seconds instead of dozing off waiting for the words and graphics to crawl onto your screen.

You can stop imagining. It's possible now with Alpha ISDN Solutions for your home and office. Check the Alpha Special Offer below to locate the product that's just right for you and then go to the next page for details about this contest.

l AlphaSuper ISDN, External or Internal
The best choice for businesses that need both high speed and seamless connections

l AlphaOffice ISDN, External or Internal
The best way to share Internet Access in a small office

l AlphaSX ISDN, Internal
The perfect choice for users who conduct business at home.

Act Now! This offer ends April 30, 1998!
To Order, Call today 1-800-0000000!


III. TIPS
掌握写作要领

1. Know your reader and write from his perspective.
2. Capture your reader's attention by placing your most attractive offer at the very beginning of the message.
3. Emphasize your reader's needs and how your product will help him in specific ways.
4. Encourage the reader to take action.
5. Set specific deadlines.
6. Make it easy for the reader to respond.


IV. EXERCISE: WORDS, PHRASES AND SENTENCE PATTERNS
精通词组和句型

1. Click on the word or phrase that fits the sentence:

  1. This offer is good ______ July.
    (A) at
    (B) with
    (C) through
    (D) to

  2. All work will be done ____ first-come,first-service basis.
    (A) on
    (B) in
    (C) for
    (D) with

  3. References are available ____ request.
    (A) in
    (B) for
    (C) with
    (D) on

  4. ____ quick, reliable service, please call 000-0000.
    (A) Upon
    (B) In
    (C) For
    (D) At



2. Complete each of the sentences with a word from the list below:

represent, running, invested, learning, manufacture, join, purchased

(1).We hope you will the list of the many satisfied customers we service.

(2).We will be a special promotion on SpringFood's "Healthy Snack" products.

(3).If you haven't yet in a food processor, we think you will like to try our new "All-In-One" third-generation food processor.

(4).The new products an entirely new order in luxury kitchen equipment.

3. Fill in each of the blanks with a word given below:

service, happiness, equipment, prices
Come to Biz Mart for the lowest _(1)_( ), the best _(2)_( ) and the most sophisticated _(3)_( ) for the office.

for, on, at, for
We _(4)_( ) Garden Home Inc. have been known _(5)_( ) the past ten years _(6)_( ) our excellent craftsmanship.

place, call, get, take
If you decide to _(7)_( ) advantage of this offer, please _(8)_( ) 203-9800 to _(9)_( ) an order.

at, as, on, for
_(10)_( ) a special offer to new customers, we will install the system _(11)_( ) you _(12)_( ) no added cost.

4. In each of the following cases arrange the groups of words so that they form a sentence. Add capitalization and punctuation if necessary.

  1. "the widest selection", "a major supplier of office equipment", "we have", "of fax and Xerox machines", "as"

  2. "you will win", "at any one of our SportsFashion stores", "available for use", "if your essay is selected", "a $150 gift certificate"


Ⅴ. WRITING CLINIC 写作诊所

Find out grammatical mistakes in the sentences below and enter your correction:

  1. The software (A) is not only (B) powerful but also (C) unbelievable simple (D) to use .
    正确答案为：

  2. Our company (A) is one of (B) the most successful (C) electronic (D) enterprise in Taiwan.
    正确答案为：

  3. This online program (A) can offer you (B) the fastest translation service (C) with the highest (D) efficient .
    正确答案为：

  4. (A) The new software helps users (B) learning standard English (C) anytime , (D) anywhere .
    正确答案为：




Rewrite the sentences below in Plain English:

  1. We look forward to receiving your esteemed order.

  2. Please be advised that this special offer ends April 30 and will not be repeated.

  3. Enclosed herewith is our latest catalogue.



VI. SOMETHING FOR NOTHING
GOODIES & GIFTS （实惠小礼物）

1. New Words, New Meanings

SPAM:
n. electronic junk mail;
v. sending electronic junk mail (Origin: Spam was the trademark of a canned meat product that was widely used during the Second World War. Many people got tired of eating too much Spam.)
名词： 上垃圾邮件
Example: There are too many spams on the Internet. You should learn to ignore them.
动词∶在 上大量散发垃圾邮件或信息
Example: You are not permitted to spam from this web site.

2. A Ready-made Letter for You: After-Christmas Sale
Fill in the blanks and produce a letter for after-Christmas sale.

Dear ____________:

It is our great pleasure to announce that we at ____________[company/store] have prepared our longest Christmas Sale, so you may enjoy your savings both before and after the holidays. This year's Christmas Sale will include more than ______ items! Please see the enclosed catalog for details.

This is ___________[company/store]'s way of wishing you the best Christmas ever. We look forward to serving you during this season of good cheer.


Sincerely,

_________