I. USEFUL EXPRESSIONS
常用语
1. How to introduce your firm?
2. How to tell the recipient how you got to know him?
3. How to seek information or help from an organization?
4. How to describe your purpose?
5. How to specify your terms?
6. How to end your letter?
1. How to introduce your firm?
We are one of the leading manufacturers of ____________[products] in _________[country/area].
We are trying to find an agent in ________ [country/area] to help us to market our products.
We are a large manufacturing company specializing in ___________[products].
We are looking for an agent who can represent us in __________[country/area].
We want to find a sole agent in _________[country/area] to sell dairy products on our behalf.
We are looking for an established firm to represent us in selling fax machines.
We are looking for a company who can help us distribute our products in ________[country/area].
2. How to tell the recipient how you got to know his firm?
We were informed by Mr./Ms. ________ of _____________[organization] that you may be interested in acting as our agent in your country.
Mr./Ms. ________ of _____________[organization] told us that you might be interested in acting as our agent.
Your were recommended to us by Mr./Ms. ________ of _______________[organization].
3. How to seek information or help from an organization?
We hope you can supply us with some useful information.
We hope you can help us by giving us some recommendations.
We feel you may be able to put us in touch with a suitable and reliable firm.
We would be grateful if you could send us a list of possible agents.
We would be grateful if you could introduce our name to ____________.
4. How to describe your purpose?
We would like to expand into East Asia where we know there is an increasing demand for our products.
According to our investigation, there is a growing demand for______ [products] in your country. We are confident that our brand will lead the market.
The agent we are looking for will have resources to cover the whole area of East China in selling our products.
5. How to specify your terms?
You will have sole distribution rights for _________ [country/area].
As sole agent you will not have competition from our products in the area specified in the contract.
Under normal conditions, we will deliver the goods ______ weeks from receipt of order.
We are offering a __% commission on net list prices, plus advertising support.
We are prepared to offer a ___% commission, plus an allowance for expenses.
There would be an additional __% del credere commission if the agent is willing to guarantee his customer's accounts.
The agent may offer credit with our consent.
6. How to end your letter?
Thank you for help, and we look forward to hearing from you.
If you believe you have the resources to handle a sole agency covering the area mentioned, please write to us as soon as possible.
II. SAMPLE
范文
Dear ___________:
We are one of the leading office equipment manufacturers in Australia. We are looking for a company who can help us sell our products in China. Enclosed are our company brochures and the latest catalog of our products.
As you can see in the enclosed literature, we produce a wide range of products, from ________ to _________. The type of agency we are looking for will have resources to cover the area of East China in selling our products. We are offering a ___% commission on net list prices, plus advertising support. There would be an additional ___% del credere commission if the agent is willing to guarantee his customer's accounts.
We would be grateful if you could give us some recommendations or send us a list of possible agents.
We look forward to hearing from you.
Sincerely yours,
__________[name]
__________[title]
III. TIPS
掌握写作要领
1. Introduce yourself and your company if it is the first time you correspond with the recipient.
2. Tell him how you got to know his firm or organization.
3. Explain your purpose for writing this letter.
4. Specify your terms and other requirements.
5. Tell the recipient what kind of information or help you need.
IV. EXERCISE: WORDS, PHRASES AND SENTENCE PATTERNS
精通常用词组和句型
V. UPGRADING YOUR ENGLISH
英语升级
VI. SOMETHING FOR NOTHING
GOODIES & GIFTS (实惠小礼物)
1. New Words, New Meanings
CDMA: n. code division multiple access; technology that spreads specially coded signals across a slice of radio spectrum, allowing many users to share the same communications bandwidth.
码分多址数字移动通信系统
Example:
The new mobile phones are based on a technology called "code division multiple access," or CDMA.
info appliances/ information appliances: n. digital devices such as handheld computers, webphones, palm-size organizers, etc.
Example:
Unlike complex desktop PCs, these information appliances will be simple and convenient.
2. A Ready-made Letter for You
Dear ___________:
We have decided to expand our business to ___________[country/area]. We are therefore looking for an agent with an efficient sales organization in that country/area to help us to market our products.
We would be grateful if you could introduce our name to your correspondents in ___________[country/area] and help us get in touch with some suitable and reliable firms.
Hope to hear from you soon.
Sincerely,
_____________[name]
_____________[title]
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