LESSON 42: HOW TO SEEK AN AGENT FOR YOUR COMPANY?--怎样为你的公司寻找代理?

CONTENTS

I. USEFUL EXPRESSIONS 常用语

II. SAMPLE 范文

III. TIPS 掌握写作要领

IV. EXERCISE: WORDS, PHRASES AND SENTENCE PATTERNS 精通常用词组和句型

V. UPGRADING YOUR ENGLISH 英语升级

VI. GOODIES & GIFTS 实用小礼物



I. USEFUL EXPRESSIONS
常用语

1. How to introduce your firm?

2. How to tell the recipient how you got to know him?

3. How to seek information or help from an organization?

4. How to describe your purpose?

5. How to specify your terms?

6. How to end your letter?


1. How to introduce your firm?

We are one of the leading manufacturers of ____________[products] in _________[country/area].

We are trying to find an agent in ________ [country/area] to help us to market our products.

We are a large manufacturing company specializing in ___________[products].

We are looking for an agent who can represent us in __________[country/area].

We want to find a sole agent in _________[country/area] to sell dairy products on our behalf.

We are looking for an established firm to represent us in selling fax machines.

We are looking for a company who can help us distribute our products in ________[country/area].

2. How to tell the recipient how you got to know his firm?

We were informed by Mr./Ms. ________ of _____________[organization] that you may be interested in acting as our agent in your country.

Mr./Ms. ________ of _____________[organization] told us that you might be interested in acting as our agent.

Your were recommended to us by Mr./Ms. ________ of _______________[organization].

3. How to seek information or help from an organization?

We hope you can supply us with some useful information.

We hope you can help us by giving us some recommendations.

We feel you may be able to put us in touch with a suitable and reliable firm.

We would be grateful if you could send us a list of possible agents.

We would be grateful if you could introduce our name to ____________.

4. How to describe your purpose?

We would like to expand into East Asia where we know there is an increasing demand for our products.

According to our investigation, there is a growing demand for______ [products] in your country. We are confident that our brand will lead the market.

The agent we are looking for will have resources to cover the whole area of East China in selling our products.

5. How to specify your terms?

You will have sole distribution rights for _________ [country/area].

As sole agent you will not have competition from our products in the area specified in the contract.

Under normal conditions, we will deliver the goods ______ weeks from receipt of order.

We are offering a __% commission on net list prices, plus advertising support.

We are prepared to offer a ___% commission, plus an allowance for expenses.

There would be an additional __% del credere commission if the agent is willing to guarantee his customer's accounts.

The agent may offer credit with our consent.

6. How to end your letter?

Thank you for help, and we look forward to hearing from you.

If you believe you have the resources to handle a sole agency covering the area mentioned, please write to us as soon as possible.



II. SAMPLE
范文


Dear ___________:

We are one of the leading office equipment manufacturers in Australia. We are looking for a company who can help us sell our products in China. Enclosed are our company brochures and the latest catalog of our products.

As you can see in the enclosed literature, we produce a wide range of products, from ________ to _________. The type of agency we are looking for will have resources to cover the area of East China in selling our products. We are offering a ___% commission on net list prices, plus advertising support. There would be an additional ___% del credere commission if the agent is willing to guarantee his customer's accounts.

We would be grateful if you could give us some recommendations or send us a list of possible agents.

We look forward to hearing from you.

Sincerely yours,



__________[name]
__________[title]


III. TIPS
掌握写作要领


1. Introduce yourself and your company if it is the first time you correspond with the recipient.
2. Tell him how you got to know his firm or organization.
3. Explain your purpose for writing this letter.
4. Specify your terms and other requirements.
5. Tell the recipient what kind of information or help you need.


IV. EXERCISE: WORDS, PHRASES AND SENTENCE PATTERNS
精通常用词组和句型


1. Click on the word or phrase that fits the sentence:

  1. Thanks in large part to Norkia's success, the Finns are the most wired people on earth, with every 5 _____ 10 using cell phones and computers.
    (A) for
    (B) within
    (C) from
    (D) out of

  2. The company's mobile communication products sold well ______ the merits of its advanced cellular technology.
    (A) in
    (B) to
    (C) on
    (D) for

  3. Our newly designed e-book displays pages of text on an 11.4 cm ______ 7.6 cm monochrome screen.
    (A) to
    (B) by
    (C) with
    (D) at

  4. As you will see from our catalog, we can offer a wide selection of carpets which are well-known ______ their unique design and fine workmanship.
    (A) with
    (B) to
    (C) for
    (D) of

  5. You will notice that our prices are highly competitive ______ products of such fine quality.
    (A) for
    (B) about
    (C) of
    (D) than

  6. We generally do not deal on a consignment basis, but prefer our agents to buy our goods ______ their own account.
    (A) in
    (B) on
    (C) to
    (D) of

  7. Our machines are protected by a 3-year warranty, ______ we offer a full after-sale service.
    (A) though
    (B) instead
    (C) but
    (D) and

  8. In short order, a number of big companies doing business on the Web have expanded their turf to include finance, health, sports, and education.
    (A) They did this because they were short of order.
    (B) They did this as soon as they received the order.
    (C) They did this in a short time.
    (D) They did this in a disorganized way.




V. UPGRADING YOUR ENGLISH
英语升级


Here are some simple exercises that help you practice with authentic "online" English.
1. Click on an answer that best explains the highlighted word or phrase in the sentence:

  1. The company has totally revamped its web site, now providing an impressive array of information, such as financial news reports, company releases, and stock quotes.
    (A) greatly increased its contents
    (B) changed the structure or arrangement
    (C) drastically changed its purpose
    (D) made it much more attractive than before

  2. Technoids and home-theater buffs complain that Divx, a new type of videodisk, sacrifices many of the advantages of DVD.
    (A) technicians who design home-theater products
    (B) people who manufacture home-theater products
    (C) people who know a lot about home-theater
    (D) engineers who provide technical support for home-theaters

  3. Since the launch of GlobalNet on the Web, big companies have ponied up over $50 million to be featured on this popular portal site.
    (A) squandered
    (B) made
    (C) paid
    (D) been cheated out of

  4. The new electronic books are designed to simulate the experience of reading a standard book as nearly as possible.
    (A) imitate
    (B) stimulate
    (C) simplify
    (D) ease

  5. Few people enjoy reading a book on a computer. Every time they hit the "page down" key, their eyes have to search to find where they stopped reading, a process that literally gives many people headaches.
    (A) normally
    (B) reportedly
    (C) frequently
    (D) truly

  6. The digital book will cost $299 if a buyer commits to spending $20 a month purchasing electronic texts or $599 for an outright purchase.
    (A) partial
    (B) online
    (C) overseas
    (D) complete

  7. Most of the well-known portals are whopper World Wide Web sites that offer a dizzying array of services and information.
    (A) ambitious
    (B) large
    (C) changeable
    (D) chaotic

  8. Called specialty portals, these sites on the World Wide Web are single-subject hangouts for artists, poets, and music lovers.
    (A) sites some people like to go often
    (B) sites offering specialized contents
    (C) sites displaying art works
    (D) sites not belonging to the main stream

  9. This restaurant makes a fabulous ricotta cheesecake said to come from an ancient recipe.
    (A) mysterious
    (B) strange
    (C) marvelous
    (D) exotic

  10. With relics from ancient Rome, this part of the city is attracting a large number of tourists.
    (A) bodies buried a long time ago
    (B) old buildings and customs
    (C) precious jewels from ancestors
    (D) archived documents left by the ancients




2. Fill in the blanks with words chosen from the list below. Add capitalization when necessary:

to come, specialized, over time, smart, superseded, fraction, obsolete, but, believe, less, at least, replaced

The home PCs of today are well on their way to becoming (1) . Not in the usual way of being (2) by PCs that are faster or cheaper. (3) in a more fundamental sense, the complex computers of today may be on their way out, (4) in the home. (5) , they will be (6) by simple devices, each (7) to perform one task. These (8) appliance have already begun to appear. In the business world, standard PCs will dominate for a long time (9) . But most people use only a (10) of the functions available on the PCs they now have. I (11) that a world of computers that do (12) , but do it much better, will be very appealing.




VI. SOMETHING FOR NOTHING
GOODIES & GIFTS (实惠小礼物)


1. New Words, New Meanings

CDMA: n. code division multiple access; technology that spreads specially coded signals across a slice of radio spectrum, allowing many users to share the same communications bandwidth.
码分多址数字移动通信系统

Example:
The new mobile phones are based on a technology called "code division multiple access," or CDMA.

info appliances/ information appliances: n. digital devices such as handheld computers, webphones, palm-size organizers, etc.

Example:
Unlike complex desktop PCs, these information appliances will be simple and convenient.


2. A Ready-made Letter for You

Dear ___________:

We have decided to expand our business to ___________[country/area]. We are therefore looking for an agent with an efficient sales organization in that country/area to help us to market our products.

We would be grateful if you could introduce our name to your correspondents in ___________[country/area] and help us get in touch with some suitable and reliable firms.

Hope to hear from you soon.

Sincerely,



_____________[name]
_____________[title]