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Chanel
分类: 奢侈品

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Chanel, is a Parisian fashion house created by Coco Chanel. Specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others), the Chanel label has become one of the most recognized names in luxury and haute couture fashion. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early (1924) Chanel partner Pierre Wertheimer.
Rivals of la Maison de Chanel include the Parisian fashion labels of Louis Vuitton, Christian Dior, and Hermès. Other competitors are Bvlgari, Cartier, Gianfranco Ferre, Versace, Gucci, Dolce and Gabbana and Prada. The company has had many high-profile celebrities as spokesmodels, including Catherine Deneuve (1970s Chanel No.5 spokesmodel), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with a bottle of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.
Chanel No. 5
Chanel No. 5 was the first fragrance from Parisian couturier Gabrielle "Coco" Chanel, and has been on sale continually since its introduction in 1921. It has been described as "the world's most legendary fragrance", and remains the company's most famous perfume. The company estimates that a bottle is sold worldwide every 55 seconds.
Chanel No. 5 is classified as a floral-aldehyde. Its top notes include ylang ylang, neroli and aldehydes; its mid notes May rose and jasmine; and its base notes sandalwood, vetiver and vanilla.
In the UK, Chanel No. 5 was originally available in three strengths: Pure Perfume, Eau de Toilette and Eau de Cologne. The Eau de Cologne was discontinued in the 1990s, and an Eau de Parfum introduced.
Laboratory tests have shown that Chanel No. 5 contains secretions from the perineal glands of civet cats. Civet is a powerful fixative, making the scent last a long time. Animal rights groups such as the World Society for the Protection of Animals express concern that civet is harvested in a method cruel to animals. The Chanel company claims that, starting in 1998, natural civet has been replaced with a synthetic substitute.

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